Hello,

My name is Viktor Koniev.
I am 20 years old, and my specializations are Digital Marketing and Data Analysis

Profile picture of Viktor Koniev for personal marketing portfolio

Want to know more?
I am glad you still with me!
Here is what I can do:


★ Market Intelligence: Landing Page Analysis, Target Audience Analysis, Keyword Inteligence, Acquisition Strategy Analysis, and all other things you might need

★ Digital Marketing: PPC Campaign Execution, A/B testing, Basic SEO, Campaign Optimization, and more to help your firm Generate Leads.

★ Work with Databases: using R, SQL and Spreadsheets

★ Be your Marketing Foundation as well as good team member

Some of the tools that I use in my practice

What about Market Intelligence?

Landing Page Analysis, Keyword Inteligence, Acquisition Strategy Analysis

Landing Page Analysis

First of all, I analyze the main landing page to understand the complete picture. This step includes evaluating the target audience, traffic, keywords, backlinks, and customer journey. Then, I search for any additional relevant landing pages, such as those targeting another audience or affiliate pages.

Keyword Inteligence

Using a variety of tools, I collect the most relevant keywords into a single dataset. I then carefully clean it from duplicates, irrelevant and poor keywords. Once I have a refined and organized keywords list, I analyze it for some final touches to ensure accuracy and value. At the end, if needed, I provide conclusions along with actionable insights.

Acquisition Strategy Analysis

Understanding your competitor’s acquisition strategy is key to identifying what channels and tricks bring them most of the leads. This includes analysing their paid search/social traffic, organic content, affiliates, social organic activity, and even partnerships. Our goal is to reveal the main traffic sources, budget allocation, target audience behavior, KPIs and CTAs.

Target Audience Analysis

I analyze target audience by using different tools and doing visual and technical landing page analysis. Everything to collect information like demographics, interests, behaviors, and purchase intent. Finally I segment audiences based on funnel stage and final conversion point.

What about Digital Marketing?

PPC Campaign Execution, A/B testing, Basic SEO, Campaign Optimization

PPC Campaign Execution

Everything begins with keyword research using multiple tools. Once collected and cleaned, keywords are grouped by intent, and funnel stage to align with campaign goals.
Next, I make AdCopy tailored to each AdGroup, ensuring relevance and strong call to action. I set up campaigns with clear structure, precise targeting, and optimized bidding strategies. AI can perfectly do bidding, but when creating new campaigns, it might be better to choose manual for a while.

When marketing campaign goes live, I monitor KPIs. Based on the collected data, I run A/B tests, refine targeting, and adjust bids to maximize results (For manual bidding).
Finally, I create performance reports, make insights, and try to recommend next steps for scaling or optimizing the campaign.

A/B testing

Sometimes A/B testing is the only right choice to improve your campaign. It’s important to let the test run for at least two weeks to gather enough data before making any data-driven decisions.

Before starting A/B testing, I always plan the budget, define a clear framework, and consider possible outcomes. I prefer to ensure that the test won’t consume excessive resources and has a strong chance of delivering valuable insights.

Basic SEO

I perform SEO by researching and analyzing organic keywords, optimizing headlines, meta descriptions, alt text, and ensuring that content structure aligns with best practices for SEO . For example, Modern SEO is driven by content authority & quality. Also, what I do is monitor backlinks, competitors, and analyze performance in different tools.

Campaign Optimization

I manage campaign optimization by tracking KPIs such as CTR, CPA, ROAS, and conversion rate, then I use collected data to improve ad relevance, targeting, and bidding. For optimization I run A/B tests, use platforms like Google Ads and GA4, and implement automated rules and budget shifts.

Email: vi.koniev@gmail.com